Magazine from IIM to hit stands

Mou Chakraborty
Kolkata, September 12, 2007
A NEW finance magazine will soon hit the stands. For a change, students of the Indian Institute of Management, Calcutta, Bangalore and Ahmedabad will bring it out.
Money Manager — a first of its kind pan-IIM magazine — will be coordinated and published by the Finance Clubs of all the three IIMs.
Nivedita Joshi of IIMC, Ashish Kumar of IIMA and Sumit Kumar of IIMB conceived the idea of a pan-IIM finance magazine two months back. They feel that despite the huge rise in jobs in the financial services sector in India, there are very few avenues for students to publish their original ideas and research work. Money Manager, they argue, will fill the void.
Apart from those studying at the three IIMs, students of the country’s top 10 B-schools have been invited to write for Money Manager. The contributors will have to write on corporate finance, behavioural finance, private equity, quantitative finance, financial market and financial instruments.
“Articles are already pouring in. Most financial magazines deal with the latest happenings, but our magazine will let would-be managers to express their ideas on the specified topics,” said Punee Jain, head of IIMC’s Finance Club.
Ecstatic about their new endeavour, first-year student Shubham Singal said: “Finance Club members of the three IIMs have formed editorial teams. While students from top B-schools are sending articles, our panel of professors will select them. The editorial teams will then edit them and handle the production aspects.”
Singhal added: “Faculty members will also select three best articles from every issue and the authors will win cash prize.”
The magazine will have three issues per year and global investment bank Merrill Lynch has been roped in as the sponsor. The 52-page first edition will be launched this month. Students of all the three IIIMs will get the magazine free, while those in the top 10 B-schools will get it through e-mail.
“As profit is not on our minds we have not put a price tag to the magazine. But once we stabilise we will decide on how to reach the market beyond IIMs. We might think of offering subscription to corporate houses. In that case we need to fix a price for Money Manager. At a later stage we also plan to invite past students and corporate bosses to write for it,” said Jain.
The magazine think-tank is starting a blog to spread the word about the magazine among students of the three IIMs. Mou.Chakraborty@hindustantimes.com