Promoting brand IIM-C globally

Mou Chakraborty
Kolkata, November 7
Brand IIMC has arrived. The students of Indian Institute of Management, Calcutta (IIMC) are using their annual international business school meet ‘Intaglio’ to make B-Schools across the globe aware of their existence.
Apart from all the leading B-Schools in the country, IIMC has approached over 120 foreign institutions for participation in Intaglio, which will be held between January 4 and 6. Harvard, Ivy League, Stanford, London School of Business, Yale University and National University of Singapore are among the institutions that have been invited.
“We are keen to promote brand IIMC worldwide. We want the students from the best B-Schools to come to the IIMC and what better way to do it than through Intaglio,” said Deepak H a student coordinator of the meet.
The theme for Intaglio is “Reaching Out… Staying Ahead.” The organisers feel that with rapid globalisation old strategies should change. Senseless competition is out and the mantra now is to forge strategic alliances with potential customers, which are other B schools.
Around 2,000 students will be coming from all over the world for the meet. “Since there are common recruiters we have a very good idea about foreign B-Schools. They have heard about the IIM but most have no clue that there are six institutions and each have their identity,” said Deepak.
This year, Intaglio is set to get bigger, with Knowledge Partnerships with Ivy League institutions. The India Business Forum of the London Business School, a forum for academicians and entrepreneurs has confirmed that it will work with Intaglio. Organisers are waiting for more tie-ups with other international schools. “This will be the best platform for the would be managers to display their skills,” said Deepak.
Talking about building brand IIMC he said, “Globalisation has made the world small and many of our students go to foreign shores. The opposite is true for our foreign counterparts. It will be great if we exchange contacts. It will be wonderful if people outside come to know of the IIMs.”
Intaglio also launched it’s new website: http://www.iimc-intaglio.com last week. Anurag Mishra, design coordinator, said, “In just over a week, the site has received hits from 22 countries, namely US, Singapore, Australia, UK, France, China, Zambia and Mozambique. This represents the stature of IIM Calcutta and Intaglio in the eyes of the world.”
Intaglio will have some of the largest exclusive events, encompassing all facets of management, from finance to marketing, strategy to systems and operations. The meet has also received ISO 9001:2000 certification. The Aditya Birla Group will be the title partner of Intaglio 2007-08. Mou.Chakraborty@hindustantimes.com